Der Häuptling

Based in Regensburg, Der Häuptling is a small design and development studio working with clients across restaurants, retail, industrial manufacturing, cultural institutions, and film production, largely within the Regensburg region though also serving clients elsewhere in Germany and Switzerland. Its client roster spans independent businesses like a local Italian restaurant and a family-run fashion and paper brand to larger organisations such as the BMW plant in Regensburg and one of Germany's larger film production companies. The team operates with a small staff and has built long-term relationships with several clients, reflected in repeat and ongoing website work. The agency's core offering combines web design, search engine optimization, UX/UI design, marketing strategy, and event management, with an approach centred on user-focused analysis, design, and testing before launch. Technically, projects are built on varied platforms depending on client needs, including Webflow, Contao CMS, Craft CMS, Shopify, and custom Svelte single-page applications, with some projects incorporating tools like Mapbox GL API for interactive mapping or GSAP for animation. Services are frequently bundled per project, typically pairing web design with SEO, and in several cases extending to SEA (paid search) or social media work. Additional project types include online shop development, individual programming solutions such as podcast hosting integration, DevOps and deployment support, and interaction design for data-driven applications like an online atlas. Work extends beyond commercial clients to research and cultural projects, including a digitisation research initiative and city cultural-scene documentation platforms.