DesigningIT

Based in Charleston, South Carolina, DesigningIT is a small full-service agency working with real estate and hotel brands, among other ambitious businesses seeking coordinated brand, website, and marketing support. The team, led by founder Florian Auckenthaler alongside a project manager and frontend/UX-UI specialists, positions itself as a single point of contact for clients who would otherwise need to coordinate multiple vendors, handling everything from initial positioning through to traffic generation under one roof. The agency's work is structured around a "Growth-Website" system built on a strategy-first approach. This begins with a planning phase covering brand blueprint and positioning, messaging and voice development, customer journey mapping, and strategic discovery workshops. From there, the build phase covers UX/UI design, web development, responsive and accessible site construction, and CMS integration and optimization. Declared services include search engine optimization, web development, digital strategy, and web design, with SEO work including international SEO for clients navigating multi-market website considerations. Client feedback references ongoing SEO marketing and website upgrades delivered over multi-year engagements, as well as support across various website builds. The agency describes tailoring its solutions to each client's individual marketing needs while applying a consistent, repeatable system intended to produce predictable outcomes across projects.