Deviate Labs, LLC

Based in West Hollywood, California, Deviate Labs is a growth marketing agency founded in 2014 by Raymond Fong and Chad Riddersen, who also published a book on growth hacking titled "Growth Hacking: Silicon Valley's Best Kept Secret." The agency operates with a small team of 1-10 people and works with B2B SaaS companies, D2C and ecommerce brands, and scaling businesses seeking a more structured approach to growth. Its work centers on the Automated Sales Process (ASP), a framework the founders developed and describe deploying across client engagements since the company's founding. The agency's declared service areas include SEO and GEO (optimization for AI-driven search tools such as ChatGPT, Gemini, and Perplexity), pay-per-click campaign management across Google, Meta, and LinkedIn, email marketing, mobile and app marketing, and broader marketing strategy and advertising work. For B2B SaaS clients specifically, offerings include go-to-market strategy, organic social strategy, LinkedIn lead generation, account-based marketing, deep funnel tracking, and CRM and attribution infrastructure setup. For D2C and ecommerce brands, the agency focuses on brand development and building marketing systems that connect early-stage ad impressions through to post-purchase email touchpoints. Additional listed capabilities cover creative asset production for click-through optimization, social media and influencer/creator partnership campaigns, and conversion funnel strategy aimed at improving the customer journey from initial engagement to purchase.