DeVries Global

With a Hong Kong office forming part of its APAC presence, DeVries Global operates as a boutique agency with a global footprint spanning New York (HQ), Beijing, Berlin, London, Shanghai, Singapore and Taipei. Founded 45 years ago, the agency works across lifestyle categories including CPG, beauty, fashion, home, retail, travel, food & beverage, health & wellness, and wine & spirits, serving premium and aspirational brands ranging from Fortune 500 companies to niche lifestyle names. Its stated mission centers on decoding culture to help brands build cultural relevance and shape public opinion. The agency's practice areas include Strategy & Insights, Earned, Influencer, Corporate, and Measurement and Analytics. Specific capabilities listed include brand positioning, media relations, brand experiences, end-to-end social, corporate communications, executive visibility and thought leadership, crisis communications and reputation management, influencer strategy and management, and integrated measurement. Declared services also extend to search engine optimization, branding, digital strategy, event marketing and event management, alongside core public relations work. Client work referenced includes campaigns for brands such as IHOP, Sephora, SK-II, Porsche, Abbott Nutrition, Suntory Whiskey, Roche, and Merz Aesthetics, spanning areas like retail inclusivity initiatives, product launch campaigns, anniversary marketing, health awareness campaigns, and celebrity partnerships. The agency positions itself as combining the scale and functional breadth of a larger communications firm with a boutique, high-touch approach to client service.