Dextelite

Dextelite is a small performance marketing agency based in New York, working with a team of ten or fewer people. It positions itself as an alternative to agencies that report on impressions and engagement without connecting activity to revenue, and describes taking over accounts where conversion tracking had been broken or never implemented. Its client examples include a Brooklyn law firm and a Manhattan accounting firm, suggesting a focus on local, service-based businesses such as law and professional services, though the site indicates it works more broadly with growing businesses seeking measurable lead generation. The agency's declared services are SEO, PPC and Google Ads management, content marketing, social media marketing, Meta (Facebook and Instagram) advertising, conversion optimization, and web design and development. Its SEO work centers on buyer-intent keywords, local visibility and technical optimization, with attention to how brands appear in AI search results. PPC campaigns are built around conversion tracking, negative keyword optimization and bid strategies aimed at reducing cost per lead. Content marketing covers service pages, case studies and blog posts designed around buyer-intent terms and calls-to-action. Social media work combines organic content with paid campaigns and audience targeting, including retargeting and lookalike audiences for Meta ads. Web design work is described as conversion-focused, addressing user experience, mobile optimization, site speed and CTA placement. Reporting is described as centered on cost per lead, conversion rates and ROAS rather than impression counts.