Digital Essence ltd

Digital Essence Ltd, operating as Essence Adverts, is based in Maadi, Cairo, with an additional presence in Dubai. The agency describes itself as a 360° integrated marketing communications company working with brands across Egypt, the UAE, and other markets including Portugal, France, Sudan, Saudi Arabia, Turkey, the USA, and China. Its client portfolio spans sectors such as retail, automotive, healthcare, consumer goods, and technology, with named accounts including ASUS ROG, Mercedes-Benz, Bridgestone, Fawry, Panda Retail Company, Patchi Egypt, and Baheya Hospital, among others. The team is small, in the 1-10 range, and the agency has been active for roughly a decade, positioning itself as a one-stop partner covering strategy, digital, and production work. Services described include search engine optimisation, web and app development, pay-per-click and digital media buying, social media marketing, email marketing, and lead generation, alongside market research and strategy and planning work aimed at identifying growth opportunities. The agency also lists influencer and UGC management, reputation management, ATL media production, motion graphics, branding and identity creation, and BTL event management. Its stated approach centers on data and behavioral insights feeding into campaign strategy, with real-time optimisation applied across search, social, and programmatic channels. Work samples referenced include media production for automotive and FMCG clients, social media management and styling, product launch campaigns, and photography and videography projects, reflecting a combination of digital performance marketing and creative production services delivered to a multilingual, cross-border client base.