Digital Hunch Agency

Based in Limassol, Cyprus, this small team (1-10 people) works exclusively with SaaS companies, covering both subscription-based products and longer sales-cycle B2B software. Clients range from early-stage startups to scale-ups, including a Salesforce/HubSpot data connector, a global chess platform, a domain registration service, a panel-creation platform for SMM services, and a padel club booking system. The agency positions itself around fractional CMO leadership, arguing that most SaaS teams need senior marketing direction connecting product, sales, and marketing before they need a full-time hire. The work is structured in four stages: strategic foundation (audience research, segmentation, positioning, ICP definition, messaging), system design (customer journey mapping, website structure, funnel design, unit economics, channel prioritization, SEO/AIEO and paid strategy), execution, and revenue measurement. Execution runs in two-week sprints covering Google, LinkedIn and Meta Ads, SEO, AIEO, CRO, and lifecycle work such as trial-to-paid optimization, behavioral email flows, retention programs and automations. Reporting focuses on revenue by channel, forecasting, and CAC/payback tracked from actual revenue rather than lead counts. Rather than building a permanent in-house department, clients get a variable mix of specialists assembled per sprint according to acquisition, analytics or lifecycle needs, with a fractional CMO coordinating priorities across the funnel.