Digital Media Solutions Group

Based in Clearwater, Florida, Digital Media Solutions Group (DMS) is a performance marketing company founded in 2012 with a team of more than 200 people. Rather than serving a broad cross-section of small businesses, DMS concentrates on high-volume consumer acquisition for advertisers in specific verticals, including auto and home insurance, health insurance, education, consumer finance and home services. Its work is built around connecting brands to in-market consumers at scale, using data, technology and proprietary media platforms to manage large volumes of traffic and real-time decisioning. Declared services span search engine optimization, advertising, affiliate marketing, content marketing, conversion optimization, digital strategy, email marketing and marketing strategy. The company describes itself as sitting at the intersection of product, media, data and technology, using proprietary technology platforms alongside first-party media reach and a network of vetted strategic media partners to run and optimize campaigns across the funnel. It also operates a publisher-facing side of the business, working with media partners to source traffic, and states a focus on compliance and brand safety as part of how it manages campaign delivery. Client testimonials referenced on its site point to long-term partnerships centered on lead generation, cost-effective customer acquisition and email offer recommendations tailored to partner budgets.