Digital One

Based in Stockholm and operating from offices at TEN Music Group, Digital One works with clients both in Sweden and internationally, founded in 2015 around a specialism in digital strategy, paid advertising and audience insights. The agency splits its focus between traditional businesses—e-commerce brands and service companies—and the music industry, including record labels and artists. Clients named on its site include Warner Music Group, Pophouse/KISS, Bolaget, OMR Beauty, Overtone Studios and Emperial, alongside activity for the Roots & Rhythm Festival and a paid activation supporting the Adidas Originals x Stadium launch. Services described include search engine optimization, digital strategy, pay-per-click advertising, social media marketing and web development, with particular depth in performance marketing and playlist marketing for music clients. Work for record labels and artists centers on streaming growth through playlist placement and paid campaigns, an approach also reflected in two brands it operates, Rocket Playlist and Linkone, which convert advertising spend into Spotify listeners and pair smart links with campaign analytics. For traditional business clients, engagements cover performance marketing tied to sales and conversion outcomes, as well as broader digital marketing and strategy work. The agency has been verified as a Meta Tech Provider, and its approach is described as data-driven, with attention to conversion rates, audience engagement and return on investment across campaigns.