Digital Performance Lab

Based in Omagh, Co Tyrone, Digital Performance Lab is a small digital marketing team, trading under 42 Digital Ltd, working with organisations across sectors including Shopify-based retailers, professional and legal services, health, financial services, B2B and ecommerce businesses. The agency also runs a Digital Marketing Partner Programme and works with public sector clients through funded digital transformation and ecommerce programmes, positioning itself as a growth partner for organisations at various stages of digital maturity rather than a single-industry specialist. Its service range covers digital marketing strategy, paid social and paid search advertising, search engine optimisation, email marketing, and conversion rate optimisation, giving clients coverage across both acquisition and on-site performance. For ecommerce clients specifically, the agency addresses platform-level marketing needs relevant to Shopify stores, and it has produced a dedicated ecommerce guide available to download from its site. The team structure includes named roles such as digital marketing consultant and digital marketing advisor, alongside a graduate fast-track programme, indicating an internal training route for building agency capacity. Prospective clients can approach the agency directly through a project enquiry process, and the business operates from a single office address in Omagh, serving clients through direct contact via phone or email rather than a self-service model.