Digital Score Ltd

Based in Warrington, England, Digital Score Ltd is a small operation built around the work of Emile Rossouw, an SEO and organic growth specialist whose focus spans technical SEO, content strategy, AI visibility, retrieval systems and market intelligence. The agency's stated remit centres on B2B SaaS clients and companies looking to understand how they appear across both traditional search and AI-driven answer systems, positioning its work at the intersection of established SEO practice and newer questions around visibility in AI-generated responses. The services described include AI visibility audits, GEO (generative engine optimization) and AEO (answer engine optimization) strategy, and LLM citation tracking, alongside more conventional offerings such as technical SEO, content strategy and evidence-led organic growth planning. Methodologically, the agency analyses Google results, AI citations, third-party comparison sites, review platforms, online communities, content gaps and brand sentiment to build a picture of where a company shows up or disappears across these channels. It also works on routed QA/RAG (retrieval-augmented generation) workflows, and has published a build note documenting the process of moving from AI visibility data to a live RAG demo, which is accessible directly from the site alongside a working demo environment. Broader declared capabilities include social media marketing, pay-per-click, conversion optimization and digital strategy, framed within an overall approach oriented toward measurable, data-based organic growth rather than standalone tactics.