Digital Seniority

Based in Mississauga, Canada, Digital Seniority works exclusively with operators in the senior living and care industry, positioning itself as a growth partner focused on driving occupancy and reducing dependence on third-party aggregator sites. The agency serves residence operators looking to build owned marketing channels that reach both seniors and their adult children, who are often involved in the decision-making process. The team size is small, between one and ten people, and the agency communicates with clients across Canada and the United States. Services described include SEO and AI-ready content marketing, Google Ads and PPC, Meta advertising (Facebook and Instagram), LinkedIn Ads for higher-priced residences, email marketing automation, web design and development with a conversion-optimization focus, graphic design and branding, web accessibility work covering ADA, AODA, EAA and WCAG standards, and on-site photography and videography offered through a subscription model that produces a year of content from a single shoot. The agency also offers digital marketing audits and can assemble a fuller brand strategy package combining web design, conversion-rate optimization, paid advertising across multiple platforms, SEO, email, content and print design. Reporting centers on metrics relevant to senior living operators, including leads, tours, move-ins, cost-per-lead and cost-per-qualified-lead, with platform mixes tailored to residence type, budget, location and KPI timelines.