Digital Trawler

Digital Trawler operates from National Technology Park in Limerick, Ireland, working with software companies, B2B startups, and fintech brands, with particular focus on SaaS businesses ranging from early-stage startups seeking product-market fit to Series A/B companies aiming to scale demand generation. The team is small, sized between one and ten people, and positions itself as an extension of client marketing teams rather than an external vendor, aiming to build lead generation systems that lower customer acquisition costs and grow monthly recurring revenue. The agency's stated services include B2B SaaS SEO, covering technical foundations and content architecture intended to build organic pipeline, alongside paid media management across Google Ads and LinkedIn Ads with campaigns optimized for cost-per-acquisition. Conversion rate optimization work focuses on testing landing pages, pricing pages, and trial signup flows, while account-based marketing is offered for enterprise SaaS clients through targeted campaigns aimed at high-value accounts. Digital Trawler describes its approach around the B2B SaaS buyer journey in stages: awareness-stage work using content, technical SEO, and paid media; consideration-stage nurturing through gated assets, webinars, and retargeting; decision-stage conversion via optimized landing pages and account-based outreach; and post-acquisition marketing addressing activation, retention, and upsell campaigns. Additional listed service areas include Google Ads, analytics, and website design. A published case study describes work for a client named Azpiral, involving refined search targeting and landing page optimization.