Digital Upshot

Based in Gurugram, India, Digital Upshot works as a digital marketing agency positioned to function as an extension of a client's in-house team. Its service scope spans e-commerce, marketplace, D2C, consulting, media, SEO, social and web technology solutions, with a team of 11-50 people supporting businesses that need integrated digital growth support rather than a single-channel provider. The agency's structure suggests it caters to companies operating online marketplaces and e-commerce storefronts alongside more general brand and consulting needs. Services are organized into distinct groups covering SEO (including enterprise SEO, ecommerce SEO, local SEO, ORM-related SEO, SEO audits, reporting and forecasting, page speed and Core Web Vitals optimization, marketplace product optimization, and app store optimization), digital advertising (geofence advertising, programmatic advertising, account-based marketing, and platform-specific marketing on Facebook, Instagram, LinkedIn and Twitter), and e-commerce-specific work such as Facebook Marketplace and Amazon Marketplace management, ecommerce social advertising, and e-commerce consultancy. Additional capabilities include social media management, advertising, optimization and design, UI/UX services covering web design/redesign, user experience testing, landing page design and conversion rate optimization, plus technology services such as web development and maintenance, mobile app development, e-commerce development, and ERP/CRM development. Content strategy work includes blogs, videos, infographics and web content aimed at traffic and ranking gains, while online reputation management covers negative link removal and review/rating monitoring, supported by analytics services tied to marketing ROI and customer journey analysis.