DigitXL

Based in Werribee, Australia, this small team works with businesses across Melbourne, Sydney, Brisbane, Perth and Adelaide, focusing on marketing technology, analytics and digital growth rather than broad-spectrum marketing. Clients mentioned in testimonials include a natural products company, an energy utility, and a healthcare distribution group, suggesting experience serving both smaller e-commerce operators and larger corporate marketing and digital analytics teams. The agency positions itself as a martech consultancy, with an emphasis on turning data into decisions that support revenue and customer experience goals. The service range covers Search Engine Optimisation and Conversion Rate Optimisation alongside growth and marketing strategy work, e-commerce solutions and customer personalisation. A significant part of the offering centres on data and analytics: Google Analytics 4 consulting, custom analytics consulting, data dashboards and Adobe Analytics work as an Adobe Solution Partner. Described client work includes organising and managing data inputs to support more personalised marketing, automating Adobe Analytics and datalayer implementation in collaboration with client DevOps teams to build an event-based datalayer, and building data extraction into Data Studio dashboards to measure e-commerce funnels and marketing campaigns. The agency also offers managed services and ongoing digital operations support, positioning itself around Google Marketing Tools (GA4, Ads, Tag Manager) and Adobe Experience Cloud products, aiming to improve data quality, reporting visibility and marketing optimisation for its clients.