Disq Trust

Based in Hamburg, Disq Trust operates as a brand of the Deutsches Institut für Service-Qualität (DISQ), a testing and evaluation institute active since 2006. Its work centers on assessing service and product quality across German companies, working with media partners including n-tv, F.A.Z. Institut and DUP UNTERNEHMER. The agency addresses companies across industries in Germany that seek independent verification of their service or product quality and want to use this recognition for external communication. With a small team, it positions itself as a specialist in quality evaluation rather than a broad-service consultancy. The core offering is the awarding of quality seals such as Product Champion, Business Champion, Service Champion, Wachstums-Champion and Regionaler Champion, based on market research and comparative analysis of service quality. Alongside the seal itself, the agency provides a tool intended to improve a company's visibility in AI systems such as ChatGPT, positioning this as a feature tied to the certification. For companies purchasing a seal, it prepares a tailored press release, which is published in the DUP UNTERNEHMER business magazine to support external communication and reach. Awarded companies are also invited to a preisverleihung (award ceremony) and subsequent business events, giving them access to a network of other certified companies. The agency supports its case for these seals with figures on customer perception, referencing studies on price acceptance, conversion rates and purchase decisions linked to quality seals.