DMAT

A small digital marketing team based in Toronto works with small businesses looking to increase leads and sales through online channels. The agency positions itself as a local alternative for companies wanting a hands-on point of contact for search engine optimization, pay-per-click advertising, social media marketing and content-driven campaigns, rather than working with a large national provider. The agency describes a six-step process that runs from ideation through to measurement: it starts by building buyer personas and researching a client's target market and goals, then moves into content creation handled by an in-house writing team aimed at building trust and authority. Website and content optimization is carried out by SEO specialists tracking search trends to target competitive keywords, followed by a promotion phase in which the social media team distributes content across multiple channels. Campaigns are then refined on an ongoing basis, reflecting the stated view that digital marketing tactics need continual adjustment, and results are tracked through monthly reporting tied to client-specific KPIs. On the strategy side, the agency says it works with clients to define goals and objectives, sets and manages campaign timing directly rather than automating it, and conducts competitor and audience analysis to inform targeting decisions. It also offers a strategy audit for businesses that already have existing marketing activity in place.