DNA (Digital Native Advertising)

Based at Paintworks, DNA (Digital Native Advertising) works with organisations across sectors including retail, automotive and financial services, having produced work for clients such as Superdry, MAN Truck & Bus UK, AllSaints, boohoo group, Pets at Home and Bath Building Society. The agency's focus sits across three areas: employer branding, employee engagement and marketing & strategy, positioning itself as a partner for businesses that need to find, keep and engage either staff or customers. Its client list spans large retail and consumer brands as well as B2B and financial organisations, suggesting a practice that adapts its approach depending on whether the audience is a workforce or an external customer base. Services are delivered through a named methodology, BrandShift™, which the agency describes as a framework for unlocking potential in a client's people and creating consistency across the employee lifecycle. Under employer branding, work covers EVP and employer brand development, employer brand diagnostics, careers sites, ATS consultancy, social recruiting, employee advocacy, attraction campaigns, media planning and buying, and diversity & inclusion. Employee engagement services include onboarding and induction, reward and recognition, engagement surveys and strategy, vision/mission/values work, internal communications, learning and development, and offboarding. On the marketing and strategy side, DNA offers strategy and consultancy, branding and identity, website design and build, and customer attraction and engagement work, including customer surveys. Search engine optimisation, advertising, content marketing, PR, social media marketing and UX/UI design are also listed among its declared capabilities.