Dodler Consulting

Ralf Dodler operates as an independent generative SEO strategist based in Germany, working with brands and experts who want to be recognized and cited by AI search systems such as ChatGPT, Claude and Perplexity. As a small, one-person consultancy, the focus is on bridging classical SEO with generative AI systems, positioning clients as citable, unambiguous entities within these environments rather than pursuing traditional keyword-driven visibility alone. The core offering is the Generative Authority Model (GAM), a four-level strategic framework developed to systematically position brands and experts as citable knowledge sources within AI search systems. Work is grounded in underlying technical areas including information retrieval (how search queries are interpreted and documents evaluated, including semantic methods like embeddings, vector search and retrieval-augmented generation), knowledge graphs and knowledge panels (how entities are recognized, structured and connected within Google's semantic system), and prompt engineering (structuring prompts and applying prompting techniques for content and analysis purposes). Alongside GEO and semantic SEO, declared services extend to AI consulting, branding, content marketing, digital strategy and email marketing. The site also maintains knowledge hubs and a glossary covering these topics, reflecting an approach centered on entity structuring, grounding strategies for large language models, and ensuring content is structured so AI-search systems can reliably interpret and cite it.