Down at the Social

Down at the Social is a Manchester-based agency working with brands across the UK that have a story worth telling. The team, sized between one and ten people, describes its clients as "bold brands" in sectors such as hospitality and leisure, outdoor, purpose-led organisations, micro-businesses and founders, and companies with newsworthy products. Work is aimed at marketers who want their PR and social activity to generate genuine attention rather than paid-for reach. The agency's declared services span PR, social media, social influencer marketing, content, SEO and branding, delivered through an audience-first approach rather than a brand-first one, with the stated aim of building campaigns that earn coverage, conversation and sales instead of press releases that go unread. Accounts are said to be senior-led throughout, with experienced staff rather than juniors handling client work. The agency also applies a client-experience framework it calls the "DATS Love Languages," identifying how each client prefers to be engaged with and building that into interactions. Examples of past work include a Christmas hamper campaign generating direct and referral PR-driven sales, a social media launch for a padel brand, a social media push for a home care provider that nearly doubled reach and engagement in a month, and a campaign for a hospitality brand aimed at increasing awareness among under-45 audiences.