Drums Agency

Based in Zaragoza, Drums Agency works with local businesses and small and medium-sized enterprises (PYMES) looking to attract customers in their specific geographic area rather than compete broadly with larger brands. The agency positions its approach around the idea that a business's location shapes who its customers are, how they find the business, and what convinces them to choose it. With a small team of 1-10 people, the agency states it has more than five years of experience, over 100 clients, and has managed more than 1000 campaigns. The services described include search engine positioning (posicionamiento en Google), advertising on Google, social media advertising, radio and television advertising, outdoor advertising, and a service line related to artificial intelligence. The agency frames its method around three areas: local visibility, built through strategies tailored to a client's sector and operating zone; understandable investment, aimed at making clear what actions are being taken, why, and which part of the spending is contributing to business results; and advertising designed to connect, meaning campaigns intended to be seen, understood, and to give potential customers concrete reasons to choose the business. The stated approach centers on combining digital marketing (SEO, Google ads, social media) with traditional advertising channels (radio, television, outdoor), adapted to a business's location and target audience rather than applying a generic, one-size-fits-all strategy.