DSquare

Based in Phu Nhuan District, Ho Chi Minh City, DSquare is a small digital agency operating under the Square Group, with an affiliation to Square & Hakuhodo. Described as an integrated digital solution provider with a decade of experience, the agency works with brands across categories such as home appliances, beverages, automotive, and consumer goods, based on the client projects it presents, including Ariston, Pernod Ricard, Diana, Mitsubishi Motors Vietnam, and Gojek. Its team is led by a CEO with a background in marketing and advertising from roles at Toyota Vietnam and JWT Vietnam, reflecting an orientation toward brand-building work developed within traditional advertising and client-side marketing environments. The agency's declared service range covers Search Engine Optimization, Branding, Digital Strategy, Email Marketing, and Social Media Marketing, positioning it to handle both the strategic and executional sides of a brand's digital presence. Project examples on its site point to campaign development (such as the Gojek "Achieve More" campaign), product-focused digital activations (the Ariston water heater challenge), packaging-related marketing tie-ins (Pernod Ricard's Tet packaging), sampling programs (Diana), and data-driven marketing-to-sales integration work (Mitsubishi Motors Vietnam). It also lists brand re-launch work, as seen in the Xuxifarm project. Overall, the agency's portfolio suggests a mix of brand campaign creation, digital execution, and marketing data integration for clients operating in the Vietnamese market.