Dubasik Digital Marketing

Operating out of San Francisco, this is a solo digital marketing practice run by Melissa, who works with small and medium-sized businesses looking to be found by the right customers and converted into leads. Rather than a large agency team, the practice is built around one person handling both strategy and execution, drawing on a background that includes a Finance and Entrepreneurship degree from the University of Arizona, ten years in financial services, and later marketing work at a technology startup. The declared service list centers on SEO paired with AI discoverability, covering audits, keyword and competitor analysis, content optimization for AI search systems, and zero-click strategy. This is combined with audience research (identification and profiling, competitor audience analysis, platform research, messaging testing), content marketing (website content, blog posts, case studies, messaging development, multi-platform distribution), YouTube video strategy (planning, scripting, channel optimization), social media marketing with a LinkedIn focus, and email marketing and automation (campaign strategy, template design, list management, nurture sequences). Consulting and training are offered on an ad-hoc basis. The stated process follows four stages—listening and learning about the business, auditing and researching the actual audience, recommending and executing a strategy suited to budget and goals, then reporting, optimizing, and adjusting based on measured performance such as leads and revenue rather than assumptions.