Dynamic Search

Based in Phoenix, Arizona, Dynamic Search (also known as WebDS) is a small web marketing agency founded in 2010, built on prior ventures its team ran between 2003 and 2010. It operates as part of a group of companies focused on online marketing, led by a team with backgrounds in marketing and engineering. The agency works with clients across sectors including legal, with dedicated approaches for local businesses and industries requiring specialized paid ad strategies. Its core focus is PPC account management, supplemented by SEO and web design/development services. The agency's PPC work centers on identifying wasted ad spend, including keyword and ad-related inefficiencies and click fraud or bot traffic, which it states can account for a large share of budgets in accounts it takes on. Its process includes proprietary software for repetitive analysis tasks, freeing time for account strategy, a multi-layered team structure rather than a single account manager, and machine-learning-assisted A/B testing that incorporates ongoing conversion data to improve return on ad spend. Reporting is drawn directly from clients' ad accounts and CRM systems without alteration, and clients retain ownership of and direct access to their accounts, paying ad platforms directly. Engagements run on a month-to-month basis without long-term contracts. Beyond PPC management, the agency offers local web marketing, web consulting, web development, and a connected reporting tool called adAlert.io, alongside standalone SEO and web design services.