E-business Promotion

Founded in 2003, E-business Promotion is a small digital marketing agency based at International House on Thistle Street in Edinburgh, Scotland. Operating with a team of between one and ten people, the agency works with businesses seeking to develop online marketing strategies, offering initial contact through a free strategy session to discuss a prospective client's challenges and goals before engagement. The agency's declared services span Search Engine Optimization, Pay Per Click, Social Media Marketing, Email Marketing and Web Design. Its stated approach is built around what it calls the "Boost System," a five-stage method covering Buyer profiling to identify the best audience to target, defining a transformational Offer that addresses the audience's main problem, Optimisation of marketing assets so they resonate with that audience, use of established Systems intended to deliver results in a time-efficient way, and Tracking through data measurement and analysis to continually refine campaign performance. This framework is presented as the structure underpinning the agency's client work, alongside references on its site to case studies and results pages showcasing outcomes from past campaigns.