e-Lure Digital

Based in Medford, Oregon, e-Lure Digital is a small digital marketing and consulting agency built around e-commerce and lead generation clients. The team, sized between one and ten people, was founded in the Fall of 2014 by Erick Barney, who spent 15 years as VP of Marketing at Motorcycle-Superstore.com before starting the agency. Account Executive Keith Barney joined in 2017 after a career as a U.S. Army Blackhawk mechanic and holds an MBA from Clarkson University. The agency positions itself around practical, hands-on marketing experience gained from managing its own e-commerce budgets rather than relying solely on certifications, though it holds Google AdWords and Analytics certifications. Core services include Paid Search, Remarketing, PLA/Google Shopping, Display Ads, Video Ads, Email Marketing, Social Media Ads and Analytics. Beyond these, the agency acts as a consultative resource on related digital marketing topics such as SEO, UI/UX and Conversion Optimization. Declared service areas also cover Pay Per Click advertising, sales outsourcing and branding. The agency's approach centers on managing paid campaigns across search, shopping, display, video, email and social channels, paired with analytics tracking to measure and adjust performance. It works with clients on a consultative basis, offering an initial free consultation to assess marketing goals before engaging in ongoing account management.