East Media s.r.l.

Based in Milan, with an additional office in Shanghai, East Media works with brands seeking to enter or grow in Asian digital markets, specifically China, Japan, South Korea and Russia. Active since 2013, the agency positions itself as a bridge between Italian and international brands and Far East consumers, relying on a team of native speakers who work in the language and cultural context of each target country. Its client focus is on companies pursuing internationalization strategies rather than purely domestic digital marketing needs. Services cover the full path from strategy to execution: market research, brand strategy and digital marketing planning, including O2O integration across platforms such as WeChat, Weibo, Douyin, Rednote, Naver, Kakao Talk and VK. The agency handles social and content localization, producing native content and coordinating influencer campaigns through KOL and KOC selection, with performance tracking geared toward conversions. E-commerce work includes store setup and daily operations on marketplaces like Tmall and JD, alongside live streaming and CRM-driven performance marketing. Advertising services span SEM, display and social ads on Baidu, WeChat Ads and Douyin Ads, plus programmatic buying. Digital PR activities include press office functions, media relations and sponsored content placement. For SEO specifically, East Media builds websites compatible with the Chinese digital ecosystem, optimizes for Baidu, and manages Asia-based hosting alongside content localization and monitoring.