eCom VIKINGS

Based in Vienna, eCom VIKINGS is a small consultancy (1-10 people) specialising in e-commerce marketing and search engine optimization, working with online shops ranging from start-ups to enterprise-level projects. The agency, led by managing director Michael Gross, positions itself around long-term e-commerce expertise, describing 17 years of experience building online shops of various sizes, and frames its work around search visibility not just on Google but also emerging channels such as Google AI Overviews and ChatGPT. Clients are companies operating online shops that need help improving search performance and overall commercial profitability. The service range covers SEO consulting and full-service SEO for online shops, including technical SEO, on-page work (with attention to user experience and usability), content, and off-page activity. Alongside this, the agency offers broader e-commerce consulting, KPI-driven online marketing steering aimed at shop profitability, and interim management for leading marketing or e-commerce teams. Its stated working method follows three stages: defining a strategy with measurable goals, translating that strategy into a detailed written concept, and executing it via a roadmap with milestones, either in an advisory role or hands-on. The agency has also spoken at industry conferences (Online Expert Days, SEOkomm) on topics such as Google crawl and index management, and has developed an in-house tool, crawlOPTIMIZER, for automated SEO logfile analysis, available since 2018.