Eddy Lekens

Based in Geel, Belgium, Eddy Lekens operates as a solo-run consultancy focused on e-commerce and search engine optimization for retail, B2C, B2B and D2C businesses. The practice is built around one consultant handling client work directly, combining e-commerce architecture and IT background with search marketing knowledge. Clients range from sales and development managers to CEOs and business owners looking for hands-on guidance on webshop performance, conversion optimization and online visibility, with initial consultations offered free of charge before a budget proposal is presented. The service offering covers SEO audits and analysis, local SEO, search engine optimization, search engine marketing and Google Ads management, alongside online reputation management. On the e-commerce side, work includes consulting on webshop architecture and system integrations, team coaching and planning, and e-commerce project management drawing on technical knowledge and stakeholder management skills. Content marketing and social media marketing are also part of the service list, positioned alongside pay-per-click activity as part of broader online marketing execution rather than as standalone offerings. Engagements typically start with a free, no-obligation e-commerce assessment covering architecture, integrations and marketing, conducted either digitally or in person in Geel, followed by a proposed solution and a clear monthly budget indication. The approach is described as practical rather than theoretical, with fixed monthly pricing and direct access to a specialist throughout the engagement.