Edesen

Based in Plano, Texas, Edesen works specifically with consumer packaged goods (CPG) brands, positioning itself as a growth partner for companies bringing new products to market or scaling existing ones. Founded in 2018, the small team focuses on the particular challenges CPG companies face, from managing broker and distributor relationships to navigating trade promotion calendars and securing point-of-purchase exposure, whether online or in physical retail settings. The agency's services span branding and marketing strategy, UX/UI design, web design, and SEO. On the branding side, Edesen supports product concept development, naming, and brand identity creation. For distribution and trade marketing, it assists brands with broker and distributor management, including handling deductions and fees, and works to secure retail and e-commerce placement that drives buyer engagement. Its digital work centers on building websites designed to perform well with both users and search engines, pairing SEO with PPC strategy to drive top-of-funnel awareness. On the conversion side, Edesen evaluates and optimizes both digital and in-person consumer touchpoints to improve purchase outcomes. The team describes itself through the roles it brings to each project—strategists, designers, programmers, and brand stewards—reflecting an approach that combines research-grounded strategy with ongoing tracking and creative execution tailored to each CPG client's brand development stage.