Edge of the Web

Based in Warwick, England, Edge of the Web is a small in-house team, founded in 2008, working across web application development, ecommerce and website design for clients in sectors including retail, healthcare, education, travel and manufacturing. The agency describes itself as UK-based while delivering projects internationally, and states that all work is carried out by its own specialists rather than outsourced contractors or freelancers, with staff covering design, front-end and back-end development, and marketing. Services described on the site include custom web application development, ecommerce platforms designed for conversion, mobile app development using React Native, and SaaS platform builds for subscription-based or scalable online systems, alongside ongoing support and maintenance covering hosting, security and further development after launch. Technology and platform experience listed includes React, React Native and Laravel for development, and PayloadCMS, WordPress, Strapi and Statamic for content management. Case studies referenced cover a range of project types, including a full digital transformation for an online balloon delivery retailer, a retail-focused website redesign, a secure digital platform for energy auctions, an ecommerce rebuild for a wholesale jewellery business, a booking and appointment management system for academic support services, and a SaaS platform for planning dog-friendly travel routes. The agency positions its approach around collaborating with clients to define specific requirements rather than applying standardised packaged solutions.