Effiqs

Operating out of Medellín, Effiqs works with venture-backed B2B SaaS, FinTech, and complex Industrial firms that have outgrown manual sales processes and need a more structured commercial engine. The agency positions itself around fixing pipeline volatility, disorganized internal processes, and messy CRM data rather than running open-ended marketing campaigns. Its stated approach combines human-led strategy with AI-accelerated execution, aiming to leave the client's team owning the resulting infrastructure rather than remaining dependent on the agency. The work is organized into three "engines": RevOps, which addresses CRM, pipeline, and data forecasting issues; Demand Gen, aimed at turning scattered marketing activity into a compounding demand pipeline; and Brand & Web, focused on brand positioning and websites that convert traffic into pipeline. Declared services supporting these engines include SEO, PPC, digital strategy, email marketing, social media marketing, account-based marketing, CRM consulting and systems integration, and conversion optimization. Engagements follow a four-stage process: a free, automated audit that connects read-only to the client's stack and produces a ranked list of gaps within 48 hours; a strategy phase where senior operators define roadmap and scope; a build phase; and ongoing Growth Operations to measure and report results over time. The agency also offers fixed-scope programs bundling these services around specific problems, such as funnel conversion issues, go-to-market launches, demand generation, CAC efficiency, and visibility in AI search.