Ellell & co.

Based in Detroit, Michigan, Elle LL is a small digital marketing team, sized at ten people or fewer, working with founders who already have a defined brand point of view. The agency positions itself around the idea that visual identity and performance marketing are part of the same project, describing a preference for turning down accounts rather than shipping work that doesn't match a client's brand. According to its own account, it has been operating for seven years, has launched more than 65 brands, and reports a median return of 3.9x for its campaigns. Services cover search optimisation, paid advertising, web design, and lead generation, offered either individually or as a combined programme, with clients typically starting on one service and adding others once it demonstrates value. SEO work includes technical clean-up, ranking-focused page development, and local profile management aimed at map-pack visibility. Paid advertising covers search and social campaigns, with budget reallocated weekly based on performance data. Web design focuses on fast-loading, mobile-friendly sites with clear calls to action, built without relying on stock templates. Lead generation work includes setting up properly routed forms, call tracking, and reporting intended to be reviewed quickly. Engagements begin with a review of a client's existing marketing setup, with the agency stating it will recommend a smaller scope of work when that is the more accurate assessment.