Elliott SEO

Based in Auckland, Elliott Digital is a small New Zealand-owned SEO agency run by founder Sonia Elliott, who works directly with local businesses across various stages of growth — from startups to established companies not yet visible online. The agency focuses on New Zealand clients seeking to improve their presence on Google and, more recently, on AI-powered search tools such as ChatGPT and Gemini. Team size is small, positioning the agency for hands-on, direct client relationships rather than large-scale account management. The core service offering centres on search engine optimization, with dedicated attention to link building, ecommerce SEO, copywriting, local SEO and SEO audits, alongside SEO consulting and digital strategy work. Content marketing supports these efforts through website copywriting aimed at improving search visibility. The agency frames its approach around achieving page one Google rankings, arguing that organic search results generate significantly more clicks than paid advertising and that pages beyond the first results page receive minimal traffic. SEO packages are structured by business size, with a Basic SEO Package aimed at small businesses and startups, providing recommendations to improve Google search visibility. Elliott Digital states it does not require clients to sign long-term contracts, instead tailoring strategy to each business's specific needs and expertise level.