Ellis + Eyre

Based in Sunderland, Vermont, Ellis + Eyre is a small, owner-operated consultancy focused specifically on higher education and nonprofit marketing. Clients range from Ivy League institutions to small liberal arts colleges, spanning public and private schools alike. The agency positions itself as a close working partner rather than a large vendor, with clients dealing directly with its leadership throughout a project. Featured work includes a full website relaunch for the Fu Foundation School of Engineering & Applied Science at Columbia University. The company is certified by the U.S. Small Business Administration as a Women-Owned Small Business. Services cover brand strategy, integrated marketing, content creation, and website design, with a stated specialism in aligning digital, email, social, print, SMS, and outdoor marketing channels to a unified brand narrative. The agency develops KPIs and roadmaps tied to stages of the enrollment funnel, and offers custom messaging strategies for individual academic departments or degree programs. Content writing spans academic and admissions webpages, campaign narratives, email streams, and research center sites, with SEO and GEO considerations built into the copy. A newer service area involves AI setup: helping institutions select an AI platform, transition existing assets to it, refine prompts and responses, and draft an AI governance plan for internal teams. The agency describes drawing on 25 years of collective experience in higher education content work.