Elpak

Elpak operates from Varna and works with business owners who sell goods and services online through a company website or e-commerce store, primarily targeting the Bulgarian and Greek markets. The agency is led by Пано Кондоянис and describes over 16 years of experience building and optimizing sites for Google, positioning itself as a partner for businesses seeking to grow organic traffic and revenue from search results rather than a general-purpose marketing shop. The core offering is technical SEO, starting with a preliminary audit that reviews a site's technical condition, link profile and competitive standing before any pricing or work plan is proposed; findings are delivered through a written project brief detailing the client's requirements. Alongside audits, Elpak provides SEO consultations conducted over Zoom, where clients can ask direct questions about optimization strategy, priced individually per case. Other declared services include link building (described as paid SEO links), copywriting, web design, website maintenance, advertising, translation and digital strategy. The agency also mentions GEO (Generative Engine Optimization), framed as an evolution of SEO aimed at structuring and authenticating content for AI-driven search engines. According to the site, results from optimization work typically begin appearing from the third month, tracked through tools such as Google Analytics, Google Search Console, Ahrefs and Semrush, with fuller results expected within about a year depending on competition in the niche.