Embasy, Marcin Żmuda

Embasy is a one-person SEO consultancy run by Marcin Żmuda from Warsaw, operating since 2014. Clients mentioned in his work include a law firm and a travel company, reflecting a particular focus on legal marketing alongside broader ecommerce and brand-building projects. He is a certified Google partner, author of "Update Time by Marcin Żmuda," and has spoken at industry events including SEO Rejs, Festiwal SEO, and semWAW. His work centers on building long-term online authority for brands through technical SEO, entity identification, semantic analysis, and optimization of sales-oriented content and local business listings. Declared service areas include search engine optimization, marketing strategy, content marketing, branding, ecommerce marketing, advertising, and media planning and buying, with specific listed specializations in content marketing, link building, technical SEO, brand building, legal marketing, and consulting. He also runs Google Ads advertising campaigns as a certified Google partner. For legal-sector clients, activities are described as being carried out in line with the Code of Ethics for Legal Advisers, given advertising restrictions on that profession. He uses modern SEO tools and AI-based technologies intended to adapt to changing search engine algorithms and user needs, and reporting for clients includes monthly performance reviews and ongoing analysis of campaign results.