Employer Branding Lab

Employer Branding Lab, based in Barcelona, describes itself as an agency focused exclusively on Employer Branding and HR Marketing, working with startups, SMEs and multinational companies across Spain and Latin America. The agency was founded by Michiel Das, who began working on employer branding topics in 2012 and taught the subject at universities and business schools before establishing the company (previously known as Brand Ambassador Club). The team includes consultants working alongside roles in digital marketing, business development and communication, and the company states that over 235 companies have started implementing an employer branding strategy with its support. The agency's work is organized around three areas described on its site: talent attraction, where it identifies effective channels and designs campaigns intended to stand out from other messages reaching target candidates; motivation and loyalty, which involves campaigns to measure, communicate and reinforce the employer brand internally so that employees act as company ambassadors; and employer branding strategy more broadly, based on the premise that every company has an employer brand whether or not it has been actively managed. Declared services include Search Engine Optimization, Branding, HR Consulting and Social Media Marketing. The agency also offers a free downloadable guide covering employer branding steps aimed at helping companies attract and retain staff.