Empty Web

Based in West London, Empty Web is a small team working with businesses that want visibility in AI-driven search results, such as when consumers use AI assistants to find places to eat, shop or experience. The agency's stated services span search engine optimisation, AI consulting, digital strategy, generative AI and performance marketing, with a specific focus on how businesses appear when recommended by AI tools rather than only traditional search engines. The core offering is AI Search Optimisation, which follows a defined process: aligning on the level of support needed, conducting a business audit that produces an AI visibility report, optimising the website through schema markup and AI readability improvements, strengthening social proof via customer reviews and backlinks, monitoring performance over time, and providing ongoing client support as AI systems update. Empty Web describes auditing a business's existing digital presence, restructuring website content and customer review signals, and managing this presence on an ongoing basis. Further detail on scope and pricing is presented through packages on the agency's site. The overall aim described is to help clients be suggested by AI assistants ahead of competitors and to give businesses practical, actionable steps for strengthening their online presence in this context.