Éruga Comunicación

Operating out of València since 2009, Éruga Comunicación works with mid-sized companies and with other agencies that need a technical partner for white-label execution. Its stated focus is on organisations that already run marketing activity — campaigns, social channels, tools, sometimes an existing agency relationship — but lack a coherent system tying that activity to measurable results. The site frames its typical client problem as one of fragmented data (GA4, CRM, spreadsheets, agency reports) leading to decisions made on intuition rather than evidence, along with unclear return on ad spend across Meta and Google, unresolved measurement issues such as partially configured pixels or Consent Mode, and internal marketing staff stretched across community management, analysis and vendor coordination. The agency's core offering is built around what it calls the Modelo B4, a proprietary framework structured around four audiences rather than the more common single or dual-audience approach to marketing planning. Around this model, services cover digital strategy, SEO, web design and web development, combined with a stated emphasis on measurement, compliance and execution. For agencies specifically, Éruga positions itself as a white-label technical partner, handling execution without taking over the client relationship. The website also references a "digital maturity test" and a diagnostic session as entry points for prospective clients. The team is described as small, in the range of one to ten people, operating from València with a mention of activity extending to Madrid.