Ethos Ink

Based in Carlsbad, California, this small team (1-10 people) works specifically with ecommerce brands looking to grow organic search revenue. Rather than serving a broad range of industries, the agency positions itself around one client type: online stores that need their product pages, catalogs and content to perform in both traditional search engines and newer AI-driven search tools like ChatGPT. Client work referenced on the site includes a health and wellness meal delivery brand, indicating experience in consumer subscription and DTC ecommerce. Service offerings are organized around five areas: Ecommerce SEO, AI Search Optimization, Product Discovery, Content & Storytelling, and Technical SEO. Ecommerce SEO work involves sharpening targeting, improving page quality and refining site structure to strengthen organic revenue. AI Search Optimization focuses on making a brand's content easier for AI systems to understand, verify and cite in generated answers. Product Discovery centers on refining product data, feeds and catalog structure so items surface more readily across search engines and shopping platforms. Content & Storytelling involves building content intended to support discovery and give shoppers additional reasons to purchase, including pillar-page content strategies tied to specific product or customer segments. Technical SEO addresses crawl budget, site speed and platform-level issues. In at least one documented case, the agency migrated a client's root domain to a new CMS to enable faster, more scalable page creation as part of a broader SEO restructuring.