Fabrica Collective

Fabrica Collective is based in New York and works with a small team of up to ten people, taking on branding, website and consulting engagements for businesses looking to grow their digital presence. The agency's material frames its work around helping companies become ready for generative AI, whether that means optimizing existing operations, accelerating growth, or undertaking a broader transformation with AI tools. Alongside this, it serves clients across web and product design projects, positioning itself as a partner for companies at different stages of digital maturity. Services span search engine optimization, UX/UI and product design, digital strategy, e-commerce development, mobile app development, and web design and development, alongside AI consulting and podcast production for brands interested in storytelling formats. The agency structures new website engagements through a defined intake process: prospective clients complete a project requirements form covering company overview, stakeholders, and budget (ranging from $6K to $30K), and are asked to define top business goals using SMART criteria—specific, measurable, achievable, relevant and time-bound—alongside details on target audience demographics and psychographics and the reasons users would visit the site. For podcast-related work, a separate intake form gathers information on existing shows or new concept ideas before a call or meeting is arranged. This structured discovery approach is presented as the starting point for both web and podcast projects.