Factor One

Based in Calgary, Factor One is a small marketing agency (team of 1-10) that concentrates on Google Ads management for businesses of varying sizes. Its work centres on Google Ads, applied to ecommerce accounts and lead generation campaigns, and the agency positions itself as a Google Ads Premier Partner. Alongside Google Ads, the agency's declared service list includes search engine optimization, advertising, branding, digital strategy and web design, though the website content available focuses almost entirely on the Google Ads offering. The agency describes a systems-based approach to Google Ads that combines Google's AI and machine learning tools with human oversight, arguing that automated bidding and targeting features need to be actively managed rather than left to run unsupervised. Its process is organized into a four-phase framework: an Assumption phase (0-3 weeks) where audience personas and search themes are defined for Performance Max and YouTube targeting; a Testing phase (4-6 weeks) that evaluates different strategies against the initial assumptions; an Observation phase of variable length; and an ongoing Optimization phase. The agency also offers a free Google Ads audit, using this same four-phase approach to review an existing account and identify areas where campaign structure, targeting or budget allocation could be adjusted.