Farnesi Digital

Based in Campinas, Farnesi Digital has operated since 2014 as a strategic marketing agency working with businesses that want structured, method-driven growth rather than isolated campaigns. The team is small, with founder Carlos Farnesi handling performance, media and technology diagnostics, and Marcela Moya directing brand positioning and conversion journeys; clients deal directly with the people executing the work, without an account-management layer in between. The agency organizes its offer around six areas, each treated as a distinct service line with its own scope and pricing logic. Strategy and direction covers diagnosis, planning, positioning and consulting, forming the starting point before any execution begins. Lead acquisition includes SEO and GEO, paid traffic and inbound marketing. Conversion work spans landing pages, CRO and funnel and automation setup. Brand and authority building covers branding, content, LinkedIn and social media management. Digital structure addresses websites, e-commerce, corporate email, servers and support. A further line covers AI-based solutions, including custom systems, automations, APIs and AI consulting. The stated approach begins with a diagnostic phase examining the client's current marketing, operations and decision-making before defining a plan, followed by execution in a set order and ongoing monthly monitoring with shared reporting between agency and client.