Filament

Filament is a small B2B tech marketing agency based in North Sydney, Australia, founded in 2022 and operating with a team of up to ten people. It works specifically with B2B technology companies, SaaS businesses and vendor channel programs, focusing on the complex buyer journeys typical of technology purchasing decisions. The agency positions itself around go-to-market (GTM) strategy, helping tech vendors articulate value propositions, differentiate from competitors and generate demand among target technical and business buyers. Services span go-to-market planning, content marketing, content localisation, sales enablement and customer experience strategy, alongside inbound services such as search engine optimisation (SEO) and generative engine optimisation (GEO). On the website side, Filament handles web design and development, website maintenance, security and migration, plus B2B creative and graphic design work. It also offers cybersecurity marketing and MSP (managed service provider) marketing, including MSP website security, reflecting a channel-partner focus. Specific offerings include supporting new market entry for companies expanding into new verticals or geographies, growing channel partner programs through channel enablement, and helping vendors co-market with partners to access and deploy market development funds (MDF) for demand generation campaigns. Engagements typically begin with a consultation to review goals, priorities and tactics before strategic planning, creative development, implementation and measurement work is scoped.