Firefly New Media UK

Based in Edinburgh, this digital agency and publisher pairs client-facing consultancy work with a network of 172 local magazines spanning the UK, Poland and Ireland. It serves two distinct audiences: businesses, charities and public sector organisations that need branding, websites and marketing built and supported, and publishers, contributors, PR professionals and journalists who submit stories for editorial consideration across its regional titles. The magazine network runs on magazine.ad, a publishing platform the agency built and owns, with regional editors overseeing different parts of the network and human review applied to every submission. For client work, services cover branding and identity, website and platform development (including ecommerce and learning systems), marketing campaigns and lead generation, and AI consultancy covering strategy, staff training and implementation. Support continues after a website or campaign launches rather than ending at delivery. On the publishing side, PR agencies, SEO practitioners and businesses can submit client stories for consideration by relevant local titles; newsworthy items may be published as free editorial, while commercial submissions are clearly labelled and can include promotional content, calls to action and sales links. Contributors receive author attribution on published work, and successful submissions come with a shareable live page for reporting purposes. The agency positions itself around two connected revenue lines: bespoke digital and AI work for organisations, and editorial and sponsored publishing through its own magazine network.