First Party Advisory

Based in Powai, Mumbai, First Party Advisory is a small team of 1-10 people working with growth-focused brands that need marketing built around data activation rather than standalone campaigns. The agency positions itself as an embedded strategic partner, aligning its work with a client's customer journey and business goals rather than executing isolated tasks. Its service range spans SEO and content marketing, email marketing, pay-per-click advertising across Google, Meta, LinkedIn and YouTube, social media marketing, and UX/UI design. Work is organised under areas such as MarTech and automation (including CRM integration, retargeting, and stack setup involving platforms like Salesforce, HubSpot and CDPs), data science and customer insights (behavioural analytics, predictive modelling, audience segmentation), and customer experience design aimed at improving site and app journeys. Strategy is guided by what the agency calls its 4T Model, covering Traction (top-of-funnel awareness), Transaction (conversion-focused funnel optimisation), Time (speeding up lead-to-revenue movement), and Technology (tailoring the martech stack for scale). The agency describes its offering as end-to-end, spanning design through go-to-market execution and post-campaign evaluation, with attribution and analytics used to track performance and adjust spend across paid channels.