Fit Design

Fit Design is a small London-based studio serving UK founders and B2B teams, ranging from Series A startups to SMEs and established firms, with roughly a third of its work coming from international brands in the EU, US and Australia. Founded in 2012, the studio began with small freelance builds before officially launching in the UK in 2020 with a focus on results-driven websites. It also maintains a presence in Gdańsk, Poland, and operates as an in-house team led by founders Tom and Tomasz, rather than working through a distributed freelance network. The studio's core offering is website design and build on a fixed-price, fixed-timeline model rather than a retainer arrangement, with Webflow as its primary platform alongside WordPress and e-commerce development. Services extend to rebranding, paid search, and low/no-code development, with SEO and branding also listed among its capabilities. The stated approach centres on aligning design with a client's goals, audience and growth strategy, aiming for sites that combine visual design with commercial performance. The team is described as hand-picked, comprising designers, developers, SEO specialists and paid media staff, numbering around ten people, and the studio reports having delivered more than 150 site launches since it began operating.