Flat101

Based in Madrid, Flat101 works with businesses seeking to grow their digital operations through conversion improvement, audience development, and digital transformation projects. The agency describes itself as working on business acceleration and profitability, engaging with companies that need support across the full lifecycle of a digital business, from validating new ideas to optimizing existing platforms. Its scope covers Search Engine Optimization, Web Design, and Branding as declared service lines, delivered by a small team. The agency's central methodology is BXOp (Business Experience Optimization), an approach it positions as an evolution of CRO that combines data, design, research, and technology, incorporating artificial intelligence, to improve conversion rates and overall client experience across a business. Described work areas include A/B testing and experimentation for conversion improvement; AI implementation and consultancy aimed at optimizing costs and performance and supporting organizational transformation and training; and audience generation covering SEO, GEO, ASO, social platforms, and advertising, paired with loyalty program design intended to activate existing customers rather than only acquire new ones. Flat101 also describes business definition and validation work, including customer research into motivations and friction points, prototyping, MVP testing, and development, framed as ensuring that digital business models and experiences are viable and scalable before wider rollout.