Flatdot Marketing

Based in the Baltic Triangle area of Liverpool, this small consultancy focuses on B2B marketing for complex businesses, including manufacturers entering new markets and professional services firms seeking to establish authority in their industry. The team, sized between one and ten people, works with local and larger enterprise clients across sectors, positioning its approach around research-led strategy rather than generic templates, with attention to how AI-driven search is changing organic visibility. Services cover digital strategy, SEO, website design, paid advertising, and workshops and training for in-house teams. The stated process runs through four stages: a discovery workshop to analyse the client's industry, audience and content angles; a technical website audit to fix issues affecting performance, alongside layout improvements where needed; a content strategy built around search entities and the specific questions customers ask, aimed at establishing topical trust; and a launch and review phase where the strategy is presented before implementation begins jointly with the client. Paid advertising is offered as a way to generate quick visibility and return on ad spend alongside longer-term organic work. Workshops and training are positioned as a way for client teams to build internal skills to run parts of the strategy themselves. Website design work is framed around enquiry-focused layouts intended to support the profitability of wider marketing activity rather than visual design alone.